UTM Builder Guide for Marketers — Track Campaign Links Like a Pro
Sunil Kalikayi3/10/20266 min read
What Are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that tell analytics tools where traffic is coming from. The five standard parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
Building UTM Links with FreeLinkKit
The UTM builder generates tagged URLs with all five parameters. Enter your base URL, fill in the campaign details, and copy the tagged link. It also validates your URL and shows a preview of how it will appear in Google Analytics.
UTM Best Practices
Use lowercase consistently (utm_source=facebook, not Facebook). Create a naming convention and stick to it. Never use UTM tags on internal links. Keep utm_campaign descriptive but concise (e.g., spring-sale-2026).