Schema Markup Types: Which Rich Snippets Can Your Site Qualify For?
High-Impact Schema Types by Site Category
Blogs/Content: Article, BlogPosting, FAQ, HowTo, BreadcrumbList. E-commerce: Product, Offer, Review, AggregateRating. Local businesses: LocalBusiness, GeoCoordinates, OpeningHoursSpecification. Events: Event, Place. SaaS/Tools: SoftwareApplication, WebApplication. Recipes: Recipe, NutritionInformation.
FAQ Schema — The Quick Win
FAQ schema adds expandable Q&A directly in the search result, taking up significantly more SERP real estate. Any page with at least 2 question-answer pairs can qualify. Implementation: FAQPage type with mainEntity array of Question objects, each with acceptedAnswer. Google typically shows 2-3 FAQs in the snippet.
How to Check If Your Schema Is Working
Google Rich Results Test: paste URL, see which schema types were detected and which rich results are eligible. Search Console → Enhancements: shows validated schema by type. For new pages, allow 1-4 weeks for Google to process and potentially show rich results.
Frequently Asked Questions
Generate schema markup
Create valid schema.org JSON-LD for your site with the free Schema Markup Generator.
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